DRIVING REPEAT BUSINESS

It’s no secret that growing a small business is tough – especially when the entire operation can be defined as a “one-person shop.” So what do you do when you don’t have the resources to build out an extensive marketing operation? You focus on the customers you already have. That’s right. The key to growing a successful business lies in your existing customers.

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Introduction

This guide will analyze the four core principles that drive loyalty; explain how to leverage existing data to build personalization; and illustrate key marketing strategies you can start implementing today.
Living in an Amazon world

Let’s face it: Amazon has completely transformed the way we shop for products, and what we expect from a customer service standpoint. The brand has become...
Leveraging customer insights

Combining customer data and behavioral insights to connect with customers is the golden ticket. By leveraging those insights...
Building relevancy via email

Out of every marketing channel out there, email generates one of the highest returns on investment. It’s a super-low-cost way to send relevant and personalized messages...
Personalize product recommendations

Here’s the thing: people can’t fall in love with your products if they don’t know they exist. So, keep them coming back for more with personalized...
Managing customer reviews

Show your existing customers that you’re trustworthy by featuring product reviews – whether they’re glowing or just so-so. That will show...
Transparency through social media

The idea of curating the perfect social channel sounds incredibly overwhelming. Who has time to stage the right products under the perfect lighting and post it with the right filter?
Fast and affordable shipping

Connecting with customers authentically is one thing, but there’s one last piece of the puzzle to tie everything together. Shipping. Offer flat or free shipping for...
How ShippingEasy can help

ShippingEasy enables you to automate, standardize, and predict all shipping rates across a variety of products and scenarios. Use those standard rates to...

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