Here’s the thing: people can’t fall in love with your products if they don’t know they exist. So, keep them coming back for more with personalized recommendations. During Q2 2015, personalized product recommendations drove 11.5% of the revenue on e-commerce sites. (MarketingSherpa)
Did Samantha buy a gorgeous handmade bracelet featuring a turquoise gem? There’s a good chance she wants to see a necklace made of turquoise, too. Show it to her.
Has Tom been buying a lot of baby products recently? There’s a possibility he or someone close to him just welcomed a baby. Keep Tom engaged with a roundup of baby products he hasn’t yet browsed.
Pro tips to deliver better recommendations:
Tap into different types of recommendations. Keep in mind that there are so many different ways to recommend products to your customers. Give your subscribers insight into best-selling items, popular gift ideas, helpful tools and more.
Use inspiring product images. In the realm of online shopping, stunning product shots are everything. No one is going to want to buy an item that’s depicted in a blurry, low-resolution photo. Standard photos of items in a plain, white background aren’t going to cut it either. Think about your audience and the types of images that would inspire them to make a purchase. Use those inspiring photos to deliver product recommendations.
Provide accurate information. How many times have you browsed a product list only to click for more information and find that a particular item is out of stock? Or that the product recommended just doesn’t apply to you? Don’t disappoint your customers. Before sending emails with product recommendations, make sure your information is accurate and resonates with your subscriber base.
WHAT THAT LOOKS LIKE IN ACTION:
It’s the dead of winter, and you have some amazing new winter gloves in stock. A large percentage of your customer base would benefit from seeing those gloves. So, you decide to send an email. You soon realize that while Janice in New York City would benefit from browsing your winter items, it would be an epic fail to prompt David in Los Angeles to shop them too. You set up the ShippingEasy Customer Marketing tool to send an email to everyone who lives in an area where temperatures are likely below 32 degrees. Voila!
