How Much Should I Charge for Shipping?

Customers want free shipping; in fact, most of them are willing to accept a seven-day delivery time frame to get it*. Your decision as to how to price your shipping options should be based on a combination of what your particular customers want and what your business model can support.

Here are the typical pricing options and key points to consider for each; notice that if you offer multiple service levels (see previous section), your pricing model will need to reflect these options.



click image to expand

Keep in mind that each carrier has certain strengths and weaknesses depending on the size and weight of your products and how fast you intend to get them to your customer. Also, giving too many options can hurt a customer’s purchase experience just as much as a offering too few.

*source: UPS Pulse of the Online Shopper 2016: Tech-savvy shoppers transforming retail

Related Articles & Resources:

download ecommerce shipping guide

This article is from The Definitive Guide to eCommerce Shipping

Request a Demo