Note: A second round of Prime Day sales have been announced for October 11 and October 12!
Big news: Amazon has released details surrounding Prime Day 2022 aka July 12-13. Even bigger news: It’s apparently going to be the first of TWO Prime events this year, with the second coming later in the fall. Given Prime Day (or days) is one of the biggest retail events of the year, there’s no question you’ll want to be part of it. With that in mind, we’ve created a list of Prime Day tips to help you plan, prepare, and realize the opportunity Prime Day gives you to increase your sales and boost your reputation.
When should you start preparing for Prime Day?
Now! Start stocking up on your supplies checking your automation, and building your reputation on Amazon ASAP to keep your Prime Day running smoothly.
Stock up on supplies
If you participated in Prime Day last year, use that as your benchmark. If you didn’t, think about other single-day events like Black Friday and Cyber Monday and use those days to help plan how many supplies you’ll need. You can even snag free USPS supplies straight from your ShippingEasy account from Onyx ProductsⓇ.
Learn more about where to find free shipping supplies in our blog – Shipping 101!
Create automation shortcuts
Shipping Rules are a really simple way to save you a lot of time when you’re getting an influx of orders. Creating or updating these simple if/then statements in your ShippingEasy account can turn your shipping into an automated and streamlined process. For example, you could create a rule that gives your Amazon orders priority over other orders. You’re only human, and Prime Day is busy — set yourself up for success!
Build your reputation on Amazon
Prime Day 2022 also can give you a boost in reviews that will build your reputation on Amazon. Improving your reputation will be highly beneficial and set you up to be found in search results during the holiday season.
Building your reputation is also something to work on because:
- 84% of people say they trust customer reviews as much as friends to decide whether to do business with a company
- 45% of consumers say that they’re more likely to visit a business if it responds to negative reviews
- Your Amazon seller feedback is a critical piece of being found in search results for the products your sell
Other sales promotions like Prime Day
We talk about Prime Day a lot, but other marketplaces have special sale days including Walmart’s Deals for Days (date tbd) and Target’s Deal Days (July 11-13). These dates are also good to keep in mind if you sell with either marketplace.
Prime Day can essentially be a mini-holiday season for your business. Being prepared for an influx of orders in the middle of summer is a little jarring. But, as long as you keep your eyes on your shipping supply backstock, check in on your Shipping Rules, and start building your reputation with Amazon now, you’ll be ready to go on July 12-13!
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