Amazon has begun releasing details surrounding Amazon Prime Day 2020, which will be held October 13 – 14. With the massive success from last year’s sales event—it was one of the biggest retail events of the year—there’s no question you’ll want to be part of it this year. That means it’s time to talk Amazon Prime Day 2020 preparation.
With that in mind, we’ve created an Amazon Prime Day preparation tips to help you plan, prepare, and realize just how much opportunity there is for you to increase sales and exposure during what will surely be a different fourth quarter.
Amazon Prime Day 2020 Prep Tips
The time to start your Amazon Prime Day preparation is now. If you’ve waited until Amazon officially announced Prime Day, you may already be behind. Not particularly ideal when you need to prepare inventory, shipping supplies, think about temporary staffing, and other procedural needs to keep up with a sudden increase in demand.
Stock up on supplies
That happy feeling of getting a massive increase in sales can immediately turn to dread if you realize you’re not equipped with everything you need to ship items quickly. If you participated last year, use that as your benchmark and consider adding just a bit more, particularly with already-increased pandemic e-commerce. If you didn’t, try taking a look at other single-day events like Black Friday and Cyber Monday and use those days to help benchmark just how many supplies you should have stockpiled for Amazon Prime Day 2020. You can get free supplies from carriers, too. Learn how to obtain them at http://bit.ly/shipsupplies.
Create automation shortcuts now
One of the most important time-savers you can put into place to help you manage an influx of orders is shipping and order automation. By creating simple If/Then statements in your shipping and order management software (like ShippingEasy), you can turn many tasks into hands-free automated tasks, saving you massive amounts of time, busy work, and removing the possibility of human error during a potentially stressful time. Below are a few examples we recommend:
- Assign Priority status to Prime orders
- Automatically create shipments for orders with SKUs you are featuring in Amazon Prime Day specials
- Create unique packing slips and delivery confirmations
Have a communication strategy
One of the difficult aspects of building your business with Amazon is the restrictions the platform places on communicating with customers. Though you can’t reach out to them with marketing emails, there are still opportunities after the sale.
Increase your social presence
Using the previously mentioned custom packing slips and delivery confirmation emails, you can capitalize on the influx of orders to build your social lists, which will allow you later opportunities for running social ads to that audience. There, you can promote your website or any other store you have where there might not be such strong restrictions on customer communication.
Build your reputation on Amazon
Probably the biggest ongoing opportunity that Amazon Prime Day 2020 can bring you is an increase in reviews that will build your reputation on the platform. ShippingEasy’s Amazon Seller Suite features Amazon Feedback Requests that can automate review requests for products and sellers. Improving your reputation will pay dividends throughout Q4 and into 2021, and help set you up to successfully be found in search results during the holiday season.
Building your reputation is crucial for a few reasons:
- 84% of people say they trust customer reviews as much as friends to decide whether to do business with a company
- 45% of consumers say that they’re more likely to visit a business if it responds to negative reviews
- Your Amazon seller feedback is a critical piece of being found in search results for the products your sell
Set yourself up for a successful Amazon Prime Day 2020 and holiday e-commerce season. Take ShippingEasy’s Amazon Seller Suite for a spin, free for 30 days! Learn more by clicking below.
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