Case Study: Beauty and Cosmetics Shipping | ShippingEasy

Case Study: Beauty and Cosmetics Shipping

Let’s look at some real-world shipping scenarios derived from ShippingEasy customer data (with all identifying characteristics removed) to examine the kinds of shipping methods used for actual shipments, versus what method would make sense given the rate changes coming in 2019.

This case is derived from a pair of small online cosmetics retailers that ship high volumes of primarily small packages. While one of the sellers had a great negotiated UPS 2nd Day rate in 2018, USPS can get the package there overnight for less in 2019. In general, USPS First Class Package Service is impossible to beat for small packages like these.

E-commerce Case Study: Beauty and Cosmetics Shipping

Our first case is derived from a pair of small online cosmetics retailers that ship high volumes of primarily small packages. While one of the sellers had a great negotiated UPS 2nd Day rate in 2018, USPS can get the package there overnight for less in 2019. In general, USPS FCPS is impossible to beat for small packages like these.

When it comes to beauty and cosmetics, you can see that item delivery time isn’t as pressing for them as it would be in other industries. They also provide customers with free shipping on every order and weight or value-based delivery charges.

2019 shipping rates case study makeup and beauty

Click image to view larger version

In 2019, our cosmetics company should definitely be using USPS First Class Package Service whenever possible, even with the major rate changes. This and USPS Priority Mail Flat rate could save them a substantial amount of money.

This case study comes from The E-commerce Seller’s Guide to 2019 Rate Changes from ShippingEasy. Get your FREE copy now:

Request a Demo