To compete in today’s e-commerce market, simply having products on your website may not be enough. You can’t always wait for customers to come to you. You need to be where they are, and that means you have to be a multichannel seller. There are numerous options to choose from, whether you use a large marketplace like Amazon, eBay, or Bonanza, or try to get your products carried in stores like Walmart. There are smart tools available to multichannel sellers that make life a little easier, so let’s take a look at some of them.
Product Discovery: RangeMe
RangeMe is the leading online platform that streamlines product discovery, sampling, and sourcing between suppliers and retailers. Retail stores are always looking for differentiated products to keep their shelves interesting for in-store customers. RangeMe connects buyers for these stores and chains to suppliers looking to expand their audience.
Retail chains like CVS, Target, GNC, Petco, Sephora, and more use RangeMe to find new products. If you want to see your products on store shelves, particularly if you only sell online, RangeMe can get your products in front of the right people. The platform lets suppliers submit directly to retailers, and lets buyers browse curated collections of products they can begin stocking on their shelves. The platform facilitates conversations and helps make the crucial connection.
Product Research: Algopix
Being a multichannel seller isn’t just about selling your products on more platforms, it’s about selling the right products on the right platforms. That’s where a tool like Algopix comes in. Algopix lets you analyze market demand, possible margins, and shipping costs for current and future inventory. Not only will you know what to sell (what’s in demand), but also how lucrative it could be from a profit margin perspective.
Algopix offers services to analyze a single product or multiple products that you carry, so you can make sure you have the best possible products. You can check market demand for certain products or find out what some of the best-selling products around are, that way when you’re ready to pivot, you add the right inventory to increase your sales.
Product Optimization: Feedonomics
Once you’ve decided to become a multichannel seller, and you’ve decided which products you want to sell where, you need to optimize for those feeds to make sure your products are found. A tool like Feedonomics can help you here.
Read More: Learn how product recommendations increase sales and can do so on autopilot!
Feedonomics pulls in data from any shopping platform, feed file, or custom site. They then optimize your product data and automatically get your products listed on hundreds of different search, social, affiliate, and marketplace channels. Their suite of products get your business listed on multiple platforms and marketplaces, provide alerts you of errors, and helps you make smarter choices across your channels.
Streamlining Multichannel Selling: ShippingEasy
ShippingEasy is the only platform for multichannel e-commerce merchants to manage their shipping, and customer email marketing all in one place. The platform pulls in your orders from all major stores and marketplaces, lets you create automation rules to prioritize and process orders efficiently, and offer the best available shipping rates to purchase labels.
Look Into Hiring an Agency
Agencies can be a powerful tool to take your e-commerce strategy and execution to a whole new level. They can help guide you through website rebuilds and e-commerce platform setup, consult you on marketing strategy and product development, and set your business up for long-term success.
One of our top agency partners, Eventige, uses the ShippingEasy platform to integrate into their Shopify, BigCommerce, and Magento builds. They often bring us in during the initial scoping and vetting process so that we can provide support during the planning stages of new e-commerce store development. We also help them plan for future scaling and efficiency for their larger enterprise clients.
Eventige focuses on e-commerce strategy, ERP systems design, and integrations. Their team aligns with our solutions engineers very early in the setup process to set up e-commerce businesses for success.
An important part of being a multichannel seller is being able to recognize which channel a customer came from and communicate with them appropriately. ShippingEasy’s Customer Marketing platform helps you send relevant emails and, in the case of Amazon, build your reputation without breaking the rules.
Smart multichannel sellers employ smart tools to make their lives easier. We can tell you’re a smart seller since you’ve landed here looking for the right tools to do your job. Take ShippingEasy for a spin, FREE for 30 days, and see just how savvy you can be.
Rob Zaleski
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