How to Market to Halloween Procrastinators

By Rob Zaleski
Oct 11, 2017
last minute halloween shoppers header

Halloween is a fun time of year. The flavors, the colors, the goblins and ghouls, the cooler temps (well, not here in Austin). But just like every major holiday: people procrastinate, even on Halloween costume and purchases. You have to work with it, rather than fight against it. Let’s cover a couple ways to market to last minute Halloween shoppers, turning you into their hero and garnering your business those last-minute sales.

Get emails to last minute Halloween shoppers out now

Email marketing is still the best way to get the word out about products, promotions, and sales. With time winding down, you’ll need to create a sense of urgency in your subject lines. It’s a good idea to point out shipping deadlines, newly available stock, or recently-reduced pricing in your subject line to encourage an open.

Creating compelling email campaigns can quickly turn into a time-consuming project. Luckily, ShippingEasy makes it quick and easy with premade and drag-and-drop Halloween templates. Use ours or customize your own in a matter of minutes.

Ditch the overly played “Boo!” or “Bewitching deals!” in your subject lines. You generally have only about 50 or so characters before a subject line gets cut off, so make the most of your space to demonstrate the value to last minute Halloween shoppers and remind us just how close to the limit we’re pushing things.

Try some unique personalization when segmenting your audience, too. Use your customer data and put together a list of procrastinators from last year (people who purchased within this same time frame). Then cater the email copy to my fellow procrastinators, reminding us that we’re going to miss our chance to get what we need before Halloween if we don’t grab things now. You’ll create a sense of urgency, and we’ll feel like you know us and are looking out for us!

last minute Halloween shoppers

Be clear about upcoming deadlines

You run an eCommerce business, so you likely have a solid idea of how long it takes for a package to get to a customer. The average customer, thanks largely in part to Amazon, may not have realistic expectations. If you can’t get a package to a customer in two days, be up front about that to avoid a poor customer experience. It may also be helpful to add “Order by X, to receive by X” to make it clear when the absolute cutoff date is.

Particularly with bulky costumes, your best bet to ship may be ShippingEasy’s Flat Rate Green, exclusive cubic rates that offer massive discounts on packages weighing between 2 and 20lbs. USPS Priority Mail packages typically arrive to their destination in a couple days, so Flat Rate Green lets you save on shipping costs while still offering a quick turnaround to your customers.

Calculate the savings you’d see with Flat Rate Green!

Calculate postage savings

Every holiday, there will be shoppers pushing things to the last minute. The more you can recognize that and cater to it, the more of a hero you will be to them. Recognize it and work with it as best you can, because these behaviors won’t change (believe me, I’ve tried and I still do it).

Something you shouldn’t procrastinate on is having a shipping solution in place to make your life easier during the upcoming holiday season. And ShippingEasy is here to help with that. Give us a try FREE for 30 days to streamline your shipping, integrate your stores and marketplaces in one place, and organize all your customer data so you can act on it.

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Rob Zaleski

Head of Brand at ShippingEasy
I'm a digital content and social media nerd with a passion for telling stories, helping connect people, and finding joy in the details.

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