Amazon Seller Tools to Know

By Rob Zaleski
Aug 31, 2018

Amazon sellers face a bevy of challenges. Other sellers on the marketplace, Amazon private labels, and trying to keep up with the speed of Amazon all create plenty to overcome when selling on the largest marketplace on the internet. Many take advantage of Amazon seller tools to compete, but where does an online merchant begin to research tools?

To help you get started, we’ve scoured numerous review sites and lists to showcase a handful of Amazon seller tools in different categories worth taking note of. We break each of them out below by category, give you a little more information on what they do, and direct you to them to help you successfully sell on Amazon.

Amazon seller tools: product research/discovery

Jungle Scout was founded by Greg Mercer in 2014 as the solution to finding great products to sell on Amazon. Since launching as the first Amazon product research tool on the market, Jungle Scout has carved out a place as the go-to tool for novices and power-sellers alike.

Many of the employees at Jungle Scout are Amazon sellers themselves, giving them unique insight into what it is like to sell on the platform. The tool is a web-based app, as well as a Google Chrome extension. Essentially, it scans Amazon’s product catalog instantly – so you can spend more time on your business and less time doing research.

JungleScout also has an extensive library of videos on YouTube offering tips for selling on Amazon, webinars, and more. Below is one of the top videos on their YouTube channel explaining in detail how beginners can get started selling with Amazon FBA (Fulfillment by Amazon), which is fully supported by ShippingEasy when it comes to shipping orders.

Learn more at:

Amazon seller tools: keyword research

After you’ve decided what you are going to sell, you need to make sure people can find your products. That’s where keyword research plays a major role, and where a tool like Sonar, a free Amazon keyword research tool by Sellics, is an absolute necessity.

The interface is pretty basic and straightforward. Enter a keyword and search by:

  • Related keywords
  • Synonymous keywords
  • ASIN (Amazon Standard Identification Numbers), which is a reverse lookup search

You can even translate to other languages to learn ways to market your product across borders. As an example, let’s say you have a coffee roasting business and want to sell on Amazon. Doing a keyword search on Sonar yields the below results.

Amazon Seller Tools Sonar Keyword Research

Translate that to Amazon France, for example, and the results, particularly the Frequent Keywords, change a bit. This can be extremely useful if you’re trying to target a specific international demographic.

Amazon Seller Tools International Keywords

Because Amazon acts like a search engine just as much as Google when people are shopping, it’s absolutely crucial to your success on Amazon that you get your keyword research right. Whether you use Sonar or another site, a keyword research tool should absolutely be on the the Amazon seller tools in your toolbox.

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Amazon seller tools: product listing

Your list of keywords is set and you’re ready to list your product on Amazon. Now what? It’s time to get it listed! You probably want something robust that can help you grow beyond Amazon eventually, but work seamlessly with Amazon now. You may want to check out ChannelAdvisor.

ChannelAdvisor has been on the front lines of e-commerce since 2001, helping retailers and brands connect with customers, optimize operations, and grow sales channels. They’ve grown from a small company in a young industry to an industry leader at the forefront of a global revolution.

How does ChannelAdvisor work? Retailers and brands send a single product data feed to the ChannelAdvisor system, where it’s transformed and optimized to sync with dozens of marketplaces and hundreds of digital marketing channels, including Amazon. As orders and performance information flow back through the ChannelAdvisor system, results are measured and broken down to help you make better decisions about your e-commerce strategies.

Learn more at:

ChannelAdvisor is a long-time ShippingEasy partner. Speaking of which, that takes us to our next step and Amazon seller tools recommendation.

Amazon seller tools: Order fulfillment, inventory, feedback management

You’ve figured out your product(s), you’ve optimized your keywords, and listed your product. Now here come the sales! Awesome…except now you need to fulfill those orders, fulfill your inventory as you sell and replenish stock, and manage your reputation so you continue to be discovered on Amazon. Amazon Seller Suite from ShippingEasy does it all in a single platform.

Amazon seller tools ShippingEasy Amazon Seller Suite

ShippingEasy’s Amazon Seller Suite imports orders directly from Amazon seamlessly. You can then process those orders for shipment quickly with the best shipping rates available, allowing you to stay on track to meet the strict deadlines of Amazon. ShippingEasy uses your order data with Amazon to ensure your inventory levels are always as accurate as possible, helping you avoid selling out-of-stock items and potential customer service issues.

Speaking of which, managing your feedback on Amazon is paramount to success on the platform. Your seller reputation helps you get found, and consumers take those ratings seriously. Amazon Feedback, part of Amazon Seller Suite, provides a platform for managing seller reviews, helps you solicit seller and product reviews within the guidelines set forth by Amazon, and notifies you of new seller reviews you need to pay attention to. The best part is it does this all automatically.

This suite of Amazon seller tools is easy to use and adopt, which makes it ideal for sellers just getting started on Amazon. The automation and streamlined software cuts massive time from processing orders and managing the day-to-day, making it a life-saver for larger sellers looking to get more out of their day. It also streamlines Amazon Seller Fulfilled Prime, Fulfillment by Amazon (FBA), and Multi-channel Fulfillment (MCF, the ability to have orders from your other selling channels fulfilled with your FBA inventory stored at an Amazon facility).

Learn more at:

Amazon seller tools: sales tax and filing

Before we get too far ahead of ourselves, let’s back up for a minute. Managing and filing sales tax compliance can be a real headache for any online seller. If you’re left throwing your hands up in the air, asking “Can’t someone just do this for me?” Well, yes. That someone is TaxJar.

TaxJar is the leading technology solution for busy e-commerce sellers to manage sales tax, and helps you automate your sales tax calculations, reporting, and filings in minutes. With a team distributed all around the country, many of whom come from small business and e-commerce backgrounds, they’re passionate about making taxes an easy and worry-free part of doing business online.

They offer one-click integrations with all major stores and marketplaces, including Amazon. The integration pulls in sales tax by state, city, county, and local jurisdictions. They even offer automated filing so you can remove the headache of filing (and filing on time) altogether. If you’re one of those people who dreads tax season, TaxJar should be one of the top Amazon seller tools on your radar.

Learn more at:

Amazon seller tools: Repricing management

You’re up and running, selling on Amazon. Feels good, right? But are you doing it in the most competitive way possible? Could you be selling more products by optimizing your pricing and getting more value per customer interaction? It’s time to put a tool like Feedvisor to work for you.

Founded in 2011, Feedvisor launched its first algorithmic pricing solution in 2012. Feedvisor uses algorithms and machine learning to ensure your products sell at the best possible price, every single time. You can make better pricing, inventory, and assortment decisions powered by millions of market data points aggregated by Feedvisor in real time.

Feedvisor provides a tool called Amazon Algorithmic Repricer. Its self-learning algorithmic repricer analyzes your competitive landscape 24/7. It then uses artificial intelligence and big data techniques to determine the ideal price based on your business goals.

Amazon Seller Tools Feedvisor

ShippingEasy is known for its stellar customer support, which is why we feel it is important to point out that Feedvisor offers customer workshops, events, and 24/7 technical support to make sure their customers are making the most of their opportunities with the repricer tool.

Learn more at:

Hopefully you found this list helpful in setting up or optimizing your Amazon store. What are some of your favorite Amazon seller tools that we didn’t list here? Share with us on Twitter (and be sure to follow us) and use #AmazonSellerTools to tell us what other software providers we should add to this list!

Want to take Amazon Seller Suite for a spin, FREE for 30 days? Just click the button below, select Amazon as your store, and add Seller Suite to your trial!

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Rob Zaleski

Head of Brand at ShippingEasy
I'm a digital content and social media nerd with a passion for telling stories, helping connect people, and finding joy in the details.

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