The Amazon Seller program makes it possible for smaller companies to make their mark and compete against larger brands. However, you may be leaving profits on the table if you’re not using robust Amazon seller tools to smooth out different business processes and maximize your sales potential.
We’ve previously discussed some of our favorite Amazon Seller tools currently available. Now we’d like to highlight how they can have a positive impact on your business. Using Amazon seller tools can get rid of time-consuming manual processes and help you provide better service to your customers.
They Can Streamline Your Shipping Process
Today’s consumers have certain expectations when it comes to receiving their packages. Amazon’s two-day shipping forever changed how today’s consumers view the shipping process. They expect it to be fast and on time, with no product mix-ups. Consistently meeting these expectations is a great way to earn customer loyalty and repeat business. Luckily, there are Amazon seller tools available to solve many problems that online sellers deal with in response to these expectations.
Taking advantage of shipping software does more than gain you access to the most competitive USPS shipping rates. Any shipping software worth using will streamline your shipping workflows to remove much of the manual work involved in shipping. Things like automatically sending tracking numbers to your customers, letting you set priority tags for Prime orders, and the ability to manage multi-channel fulfillment all in one place are time-saving elements that any Amazon seller can appreciate.
They Can Help With Reputation Management
Negative reviews can have a devastating impact on sellers. Amazon now uses automation when deciding whether to suspend or even ban sellers based on too much negative feedback. Sellers can have little recourse and end up with tons of inventory they can’t sell.
This makes managing your reputation with customers and prospective customers paramount to your success. Amazon has strict rules about how to go about this, so whatever Amazon seller tools you employ to do this need to comply.
ShippingEasy’s Amazon Reputation tools allow you to track new reviews in real-time and respond quickly from a convenient dashboard. When it comes to your reputation, every minute you don’t respond and work damage control could be a lost sales opportunity.
Damage control aside, you also need to be actively encouraging reviews from your customers. This can be a time-consuming venture. Automating that process with emails that encourage action is a must. When you have a constant stream of seller and product reviews posted to your pages, customers (and Amazon) take notice.
Don’t let yourself be caught off guard and lose your hard-earned business this way. Gain control over your brand perception and business reputation, and watch your business grow.
They Can Help Your Products Rank Higher on Results Pages
Amazon had 2.64 billion visitors browse their site from desktops and mobile devices from February to July 2018. Most of them know what they want and enter keywords into the search engine hoping to be taken directly to them. Having the right keywords on your product pages allows them to rank higher for these viewers, increasing exposure and leading to more sales.
It’s imperative you keep up with keywords corresponding to your products and how well they’re currently doing in the Amazon marketplace. A keyword tool should be part of your Amazon seller tools stack, as it will allow you to see the most common phrases users enter relating to your products. How many of them do you have infused in your product pages? Are you certain you know exactly how people search for your products? A keyword research tool can certainly help define this.
You can also use the tools for analysis of which keywords your competitors use frequently. Staying on top of this can help you figure out better bidding strategies for any ads you run, and gain an edge in your marketplace. Getting your products in front of customers increases sales opportunities for your company. We think it’s important for sellers to use every available advantage.
Speaking of search results, your reputation as a seller on Amazon plays into the search algorithm, reinforcing the first point we made about managing that aspect of your business.
They Can Keep Your Inventory Organized
You do nothing to endear yourself to customers by always being out of a product they need. Why should they bother returning to you if you never have what they want?
Using an inventory management tool helps your entire process run seamlessly in a single platform. You can receive alerts when the stock is low, allowing you to fill out your inventory and not miss out on sales during a critical period. You should seek out a robust tool that gives you the full support of both Fulfillment by Amazon (FBA) and Multi-channel Fulfilment (MCF), as well as Seller Fulfilled Prime.
Other Inventory Features to Look For
- Tracks and update purchase orders in real-time
- One-stop supplier management
- An at-a-glance dashboard to help you track trends
Putting the right software in place allows you to sell on multiple platforms seamlessly, increasing business opportunities. Beyond that, the time savings and ability to allocate your stock in a streamlined way can vastly increase the productivity of your business and employees, so you can focus on growing your business. Just ask Mason Bottle owner, Laura Belmar:
“[Our new] PO system, made possible by ShippingEasy, has freed up cash for us to invest in Facebook and Instagram ads, Pinterest ads, Google Adwords and Amazon Sponsored product ads. And the ROI from our digital marketing efforts is what drives our growth as an e-commerce company.”
The Right Amazon Seller Tools for the Job
Of course, using a disparate set of Amazon seller tools isn’t quite recommended. You should find tools that work together seamlessly, and if possible, encapsulate multiple tools in a single platform. That’s what ShippingEasy’s Amazon Seller Suite is—a suite of shipping, inventory, and reputation management, all within a single platform. Learn more by clicking below. You can even start a 30-day free trial or speak to an Amazon Specialist to get started before the busy holiday season hits!