Cultivating Customer Relationships
There are many tools available for managing customer information and interactions, but your shipping platform is the tool that can help you understand the customer behavior that matters most—actual products purchased, purchase timing and frequency, and returns. A shipping platform aggregates this data across all marketplaces and selling platforms where you manage all your orders, not just those from one sales channel.
You can leverage this information to improve your customer experience by providing more targeted and personal interactions. Your targeted promotions should have a positive impact on conversion rates, average order values, customer lifetime values and, of course, your bottom line.