Below are averages for various email marketing benchmarks. Compare your metrics to these to see how your emails have been ranking compared to others in your industry.
| Industry | Opens | Unsubscribe | Clicks |
|---|---|---|---|
| Apparel | 24.99% | 0.24% | 4.19% |
| Hair & Beauty | 25.59% | 0.29% | 4.9% |
| (Non-Labeled) Vapes & Smoking Supplies | 21.09% | 0.23% | 2.61% |
| Outdoor, Sporting Goods & Fitness | 32.49% | 0.28% | 4.45% |
| Automobiles (Parts & Accessories) | 34.18% | 0.49% | 5.23% |
| Food (Specialty) | 39.69% | 0.28% | 4.84% |
| Supplements (Vitamins) | 17.7% | 0.27% | 0.91% |
| Jewelry | 31% | 0.29% | 4% |
