Email Industry Benchmarks | ShippingEasy

Email Industry Benchmarks

Below are averages for various email marketing benchmarks. Compare your metrics to these to see how your emails have been ranking compared to others in your industry.

IndustryOpensUnsubscribeClicks
Apparel24.99%0.24%4.19%
Hair & Beauty25.59%0.29%4.9%
(Non-Labeled) Vapes & Smoking Supplies21.09%0.23%2.61%
Outdoor, Sporting Goods & Fitness32.49%0.28%4.45%
Automobiles (Parts & Accessories)34.18%0.49%5.23%
Food (Specialty)39.69%0.28%4.84%
Supplements (Vitamins)17.7%0.27%0.91%
Jewelry31%0.29%4%

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