You will build repeat business and better relationships.

Our Customer Marketing add-on provides customer insights, segmentation, and lifecycle analytics that can then be leveraged to set up regular or trigger-based email campaigns to generate reviews, build awareness of related products, and increase repeat business.

+5,000% avg ROI using our Email Marketing!

Try It Now!
customer marketing email examples

Check out our newest feature:
Signup Forms!

Customer Marketing for E-commerce

Making it easy to quickly build relationships, generate repeat business, and dramatically increase orders.

Regular Email Campaigns

The easy-to-use campaign editor allows you to design, test, and send email campaigns to your customers with ease.

  • Professionally predesigned, beautiful templates
  • Customize a template from scratch
  • Drag and drop template editor
  • Fully customizable to your brand
Abandoned Cart emails

Automated Email Campaigns

As orders and shipments are processed, ShippingEasy can act on your customer data to automatically send marketing emails.

  • Generate product reviews – link directly to item page details
  • Upsell related products – based on items in the order
  • Offer deals and coupons – trigger based on total order value or items purchased
  • Win back customers – based on days since last order

Learn More

customer marketing automated emails

Pre-built Email Templates

Full library of pre-built, customizable email templates for automated or one-time email campaigns.

  • Welcome emails
  • Reviews requests
  • Product recommendations
  • Cart abandonment emails
  • Holiday sales
  • Winback emails
  • Newsletters
  • And many more
Customer marketing email examples devices

Drag-and-Drop Template Editor

Create custom email campaigns or use beautiful pre-built templates. Sending emails to your customers has never been easier.

  • Design an effective campaign in 10 minutes or less
  • Preview templates on a phone, tablet, or computer within the editor
  • Full customization available with HTML editor
  • Advanced features like personalized variables, social media library, embedded video, and more

Branded Tracking

Level up your customer support and help your customers track their orders with our new Branded Tracking page.

  • Curate a branded experience with an brand-cohesive page
  • Improve customer support with one-click tracking
  • Drive traffic to your website with personalized links that keep customers coming back for more
  • Stay connected with customers by featuring your social channels
Branded Tracking from ShippingEasy mobile preview

Request Product Reviews

Let today’s customers influence tomorrow’s with more product reviews, and get more sales. Our simple automation tools make automated review requests easy.

  • You specify the timing: immediately after delivery, 3 days, a week—you name it, we do it
  • Trigger for all orders or just orders exceeding a certain dollar value
  • Set-it-and-forget-it email automation makes this hassle-free

Customer Order Reminder and Winbacks

Increase sales by staying top of mind for customers who need to reorder products. Rekindle relationships with customers who have disengaged.

  • Create product tags or categories to flag items that need to be reordered
  • Create customized email templates that send before a customer runs out
  • Set automated rules to identify lapsed customers
  • Quickly send incentives to drive engagement and repeat customers
win-back email campaigns

Powerful Segmentation

Take control of your messaging and deliver meaningful content to the most impactful audience.

  • Create one or multiple tags for customer groups to organize your emails
  • Easily filter and create lists with your extensive customer list in ShippingEasy
  • Information is automatically updated when new order data is received
  • Segments like prospects, recent, repeat, and inactive are ready to go

Signup Forms

Drive customers from your website and social media your email subscriber list. Invite them to sign up for a newsletter, stay in-the-know for future promotions, or encourage them to enter contests. Their information will immediately be added to your Contacts List in ShippingEasy.


  • Every store you sell on gets a unique link so you can track signups
  • Your form is automatically personalized with your store logo
  • Available fields include first name, last name, email address
  • We host the form for you—no website coding necessary

Interactive Metrics Dashboard

View key metrics about your email marketing campaigns in a flash. Easily filter by time frame to access at-a-glance data without pulling multiple reports.

  • Email marketing revenue generated
  • Customer acquisition trends
  • Average order revenue and items per order
  • Automated email campaign performance
  • Open rate percentages for all campaign types
Email marketing metrics dashboard

Product Recommendations

Increase sales by suggesting additional products customers may be interested in, based on their order.

  • Global product recommendations — select specific  products you want recommended to all customers
  • Random product recommendations — select products to be randomly included and see what performs best
  • Recommend products on your packing slips, confirmation emails, automated marketing emails, and more

Learn More

Product Recommendations

Amazon Feedback Requests

Amazon Feedback Requests included in the Customer Marketing tool. Increase reviews and attract more sales on Amazon.

  • Automated seller review and product review emails
  • Customizable templates for every customer interaction
  • Trigger emails based on order download, shipment, and delivery

More about Customer Marketing

Beautiful Email Marketing Templates

Predesigned, custom-branded, beautiful templates for your creative campaigns.

Smart Filtering & Customer Segments

Target big spenders, repeat buyers, and make sure first-time buyers get that special touch.

Build Ad Lists For Retargeting

Download customer emails that can be used with Facebook Custom Audiences and more.


Reliable, best-in-class email deliverability with reporting on delivery, opens, and clicks.

Customer Lifecycle Analytics

Convert first-time buyers into repeat customers and increase customer lifetime value.


View consolidated purchase history per customer, and email them directly from their record.

Customer Marketing Features

Email Marketing

  • Unlimited contacts and subscribers
  • Unlimited email campaigns
  • 60+ Integrations to marketplaces and websites
  • Customizable templates
  • Multi-user support
  • Customer upload via order download or CSV
  • Customer and product tags
  • Customer order history
  • SKU specific segmentation
  • Customer notes
  • Ad lists for Facebook retargeting ads
  • Product Recommendations
  • Robust AI image generator

Campaign Management

  • Automated emails
  • Regular campaigns
  • Drag & drop template editor
  • HTML editing
  • Promotional, holiday, and welcome/follow-ups campaign gallery
  • Analytics for delivery, opens, clicks
  • Campaign scheduling
  • Abandoned cart automated emails
  • Buy again reminder emails
  • Lapsed customer winback campaigns
  • Industry-leading deliverability

Amazon Feedback Requests

  • Seller feedback requests
  • Product review requests
  • Fulfillment by Amazon (FBA) support
  • Seller-Fulfilled Prime support
  • Automated campaign workflows
  • Email analytics


  • Intuitive metrics dashboard
  • Email generated sales revenue
  • New customer growth
  • Open and click rate analytics


  • Phone, chat, and email support
  • Extensive knowledge base with articles and videos
  • Full library of prebuilt templates for holidays, sales, and more