Make Your Subscribers Fall in Love with Your Emails

By Rob Zaleski
Jan 16, 2018

With everything turning into a sea of pink and red, and every chocolate imaginable lining the shelves, it’s officially Valentine’s Day season! In addition to treating yourself and/or the people you love, it’s time to plan your Valentine’s Day email marketing campaigns. But how do you stand out when your customers are getting more emails than ever before?

Sales and Promotion

You may consider running a promotion or sale for your Valentine’s Day email marketing campaign, but trying a more personalized approach can be more beneficial. Think about how your product could relate to Valentine’s Day, and all of the ways your customers celebrate.

How does it relate to couples spending time together for their Valentine’s Day plans? How can your customers who aren’t in relationships participate?

For example, the email below from Winc.com is suggesting buying wine. However, it represents three types of Valentine’s Day festivities. Choosing to be inclusive and thoughtful shows your business cares about your customers, and they’ll notice.

Customer Appreciation

Valentine’s Day is all about sharing love, so it’s the perfect opportunity to show your customers how much you appreciate them. Create Valentine’s Day email campaigns to show special attention to all of your customers, from one-time buyers to VIPs.

Tools like ShippingEasy’s Customer Marketing add-on help segment your audience based on different criteria like average order size or total spent. Our Customer Marketing tool can also be used to create email campaigns to include special promo codes or content for your customers through various templates. Show your customers how much you appreciate the opportunity to be in their inbox (and hopefully their hearts).

Other Valentine’s Day campaigns

Sales and promotions provide good campaigns for your customers, but what if you’re looking to send something different? Thinking outside of the heart-shaped candy box with Anti-Valentine’s Day sentiments and unofficial holidays like Palentine’s Day are perfect alternatives to the traditional Valentine’s Day email.

Anti-Valentine’s Day

If your business doesn’t offer products that fit into the traditional Valentine’s Day mold, or Valentine’s Day isn’t your favorite holiday, be innovative! Not all of your customers may enjoy Valentine’s Day content, so going against their expectations for this time of year make your email promotions memorable. Don’t be afraid to get creative and use unique subject lines, graphics, and promo codes (like LoveStinks, BrokenHeart, etc…) for your anti-Valentine’s Day theme. With so many love-themed emails being sent to customers, a little humor can go a long way.

Palentine’s Day

For those who aren’t familiar, the show Parks and Rec introduced us to a new holiday on February 13th aka Galentine’s Day. We’re all for ladies celebrating ladies, but to make it more inclusive, we’re officially dubbing it Palentine’s Day.

The unofficial holiday has formed a solid following, with people across the world joining in on the festivities. Use your email campaigns to promote friendship gatherings instead of romantic evenings, and encourage your customers to share their own Palentine’s Day celebrations on your social media sites.

Conclusion

Valentine’s Day is a time of love – be it romantic, friendship, or even, love for your customers. Sending email campaigns to your customers with promo codes and sale offers will show them your appreciation for their business. Being inclusive of your customer who might not celebrate Valentine’s Day or celebrate it with an unofficial holiday like Palentine’s Day gives your email campaigns a personalized and unique touch to make them stand out.

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