Case Study: How Streamlined Inventory Led to Growth

Mason Bottle owner Laura Belmar saw an immediate time savings with ShippingEasy. Customer service, product returns, and customer data management all took vastly less time to handle, allowing her time to focus on growing the business. That time savings allowed Laura to focus on how to diversify her approaches to growing her business, from new products to marketing.

“ShippingEasy can help e-commerce companies spend their time more efficiently so that they can focus less on logistics and more on generating sales.”

By streamlining all of her inventory processes, purchase orders, and supplier management, Laura was able to work with a U.S. manufacturer for Mason Bottle's products. This gave her, and in turn her customers, peace of mind in terms of quality. The shorter turnaround time meant she could effectively place smaller POs and manage cash flow for growth.

"Instead of investing a huge amount in inventory and waiting months for it to arrive, we essentially have no cash tied up in inventory at all. Many months we are able to sell the bulk of our monthly PO before we even have to pay for it."

ShippingEasy's Inventory Management allowed Laura to adjust on the fly and place increasingly accurate orders. She was able to adjust next month's PO based on actual sales trends. Since she wasn't tying up money in wasted inventory and large purchase orders, she could reinvest money in growing her business.

"This PO system, made possible by ShippingEasy, has freed up cash for us to invest in Facebook and Instagram ads, Pinterest ads, Google Adwords and Amazon Sponsored product ads. And the ROI from our digital marketing efforts is what drives our growth as an e-commerce company."

Within one year of adding ShippingEasy's Inventory Management, Mason Bottle was able to add a new line of products to their offerings. During the time spent growing their business, they can focus on ways to develop products that continue through the lifecycle of their target demographic.

"I realized that I spent far too much time on logistics, customer care, inventory management, etc. and not enough time doing the things that actually drive sales, like marketing funnels and email automation. ShippingEasy can help e-commerce companies spend their time more efficiently so that they can focus less on logistics and more on generating sales."