The 2018 E-Commerce Seller’s Guide to Holiday Shipping
‘Tis the season to be selling… and shipping!
It’s never too early for e-commerce sellers to start preparing for the busiest — and most important — time of year. As a gift for you, we’ve put together a guide covering everything you need to know about e-commerce shipping, including:
A detailed breakdown of shipping service levels and rate structures(e.g. flat rate and free shipping), return policies, weekend shipping and delivery, and shipping carrier cut-off dates
How to optimize shipping operations, and align carriers and partners with your holiday strategies
Marketing strategies and how shipping can increase brand awareness, new customer acquisition, loyalty, and repeat purchases
Holiday gift-giving and how to determine the best strategy for your business, from gift wrapping options to what to include on the packing slip
Post-Christmas sellingstrategies, and how to ramp down from holiday-specific initiatives