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The Definitive Guide to eCommerce Shipping

How to set up shipping operations for success

Shipping is fundamental to the success of any eCommerce business, from smaller, single-channel stores that ship 50 orders per month to multi-store, multi-warehouse, international operations that ship 50,000 orders per month. Wherever your online retail business falls in that spectrum, shipping provides you with your only direct, physical connection to customers, making it foundational to creating a great experience.

This shipping whitepaper will help you understand and optimize all aspects of your shipping operations, including:

  • Shipping’s importance to your customer experience: Learn what today’s eCommerce customers expect, and the business case for optimizing your shipping processes to meet and exceed those expectations.
  • The shipping ecosystem: Understand how shipping processes and solutions integrate with selling, accounting, and other processes and solutions, and examples of some common shipping process flows you can use as a baseline to evaluate your own shipping operations.
  • The physical environment: Consider how your picking, packing, and fulfillment processes and tools need to align with and support your selling and shipping platforms.
  • Shipping service providers and technologies: Examine the various software and service solutions—from eCommerce and shipping solutions to hardware to carrier services—you need in order to optimize your shipping operations, and specific guidance on what capabilities to look for in each.

Fill out the form to download your free Definitive Guide today.

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Table of Contents

  • Introduction 1
  • Importance of shipping in eCommerce 2
  • Shipping ecosystem & capabilities to consider: 4
  • Single vs multiple stores 6
  • International Shipping 7
  • Delivery speed and service levels 8
  • Shipping pricing 9
  • Delivery flexibility 10
  • Returns 11
  • Data flow between systems 12
  • Carrier selection 13
  • Fulfillment locations 14
  • Pick lists, packing slips & shipping labels 15
  • Picking process 16
  • Packing process 17
  • Analytics and reporting 18
  • Shipping processes: 20
  • Step 1: order aggregation and order management 21
  • Step 2: order fulfillment, carrier selection 22
  • Step 3: shipment of orders 23
  • Shipping process: flowcharts 24
  • Systems & services 31
  • Saas vs on-premises software 32
  • Selling platforms 34
  • Shipping platforms 35
  • Peripherals 37
  • Printers 40
  • Scales 43
  • Bar code scanners 44
  • Shipping Supplies 45
  • Shipping solutions: evaluation and selection 46