Case Study: Beauty & Cosmetics Shipping 2018

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Let’s look at some real-world shipping scenarios derived from ShippingEasy customer data (with all identifying characteristics removed) to examine the kinds of shipping methods used for actual shipments, versus what method would make sense given the rate changes coming in 2018.

Some assumptions applied here:

  • These are primarily small-and medium-size eCommerce businesses, shipping between 1,000 and 20,000 shipments per month
  • We used available 2017 pricing data from each carrier:
    • USPS Commercial Plus® Pricing

eCommerce Rate Case Study 1: Beauty & Cosmetics

Our first case is derived from a pair of small online cosmetics retailers that ship high volumes of primarily small packages. As you can see, USPS was their most cost-effective option in 2017 and, despite price increases, will remain so in 2018.

Beauty & Cosmetics Shipping Mix

When it comes to beauty and cosmetics, you can see that item delivery time isn’t as pressing for them as it would be in other industries. They also provide customers with free shipping on every order and weight or value based delivery charges.

Beauty & Cosmetics shipping changes going into 2018

For 2018, our cosmetics company will be utilizing custom packaging on their heavier orders, as well as Regional Rate boxes which both have the ability to ship heavier items at a lower rate, creating scenarios where they can save a lot of money on shipping.

This is from The E-commerce Seller’s Guide to 2018 Rate Changes from ShippingEasy:
2018 shipping rates

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