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Case Study: Rustic Cuff
By Jack S., Nov 15, 2014

“With Endicia and ShippingEasy, my team no longer has to manually enter thousands of addresses after a TV promotion like “Good Morning America” — and we have a much happier office to show for it!”

Jill Donovan
Rustic Cuff Owner

Rustic Cuff’s Need

rusticcuffMother and adjunct law professor, Jill Donovan, turned her passion for arm candy into a midnight DIY love affair — staying up late to teach herself all aspects of leather cuff making in her guest bedroom.

After four months, Rustic Cuff was born. And, as word-of-mouth spread and high-profile celebrities began wearing Jill’s arm cuffs, business started booming. Jill moved Rustic Cuff into an office space to support her promising business and budding staff.

When Rustic Cuff landed a promotion on Good Morning America, the staff was elated over its success. But this excitement quickly tempered as Jill’s team was tasked with manually entering shipping information for the thousands of purchases made on the temporary website created to support the orders.

With more TV segments and promotions on the horizon, Jill needed a shipping solution that would simplify the shipping process, scale to support her rapid growth and save time when it mattered most.

Endicia’s and ShippingEasy’s Solution
Jill signed up for ShippingEasy in May 2014, automatically receiving an Endicia account as a ShippingEasy member.

With Endicia and ShippingEasy, Rustic Cuff can effortlessly scale to accommodate the influx of orders from television and celebrity promotions, particularly Good Morning America.

ShippingEasy helps Rustic Cuff automatically sync orders coming from its permanent websites, as well as the temporary pages set up specifically for promotions. Endicia allows Rustic Cuff to create USPS shipping labels to fulfill these orders with ease.

The Rustic Cuff team especially appreciates Endicia and ShippingEasy’s batch printing services, as well as their ability to verify addresses before packages leave the office. This last feature has greatly reduced Rustic Cuff’s number of lost packages by automatically correcting manual errors.

With ShippingEasy and Endicia, Jill knows she can keep up with whatever curveball is thrown her way — so when the number of packages jumps from 1,000 per week up to 15,000 per week during promotions, she isn’t fazed at all.

“Let’s put it this way — everyone in the office comes in happy and leaves happy now,” said Jill Donovan, Rustic Cuff owner, “We’ve been able to save time and energy by automating much of our shipping process with Endicia and ShippingEasy.”

The 411 on ShippingEasy and Endicia’s Partnership

Austin-based ShippingEasy integrates with leading marketplaces, shopping carts and platforms to streamline order fulfillment and provide real-time visibility. That means e-tailers selling across channels — like Amazon, eBay or multiple websites — can manage their shipments all in one place.

ShippingEasy also offers its users heavily discounted USPS postage so that small and medium-sized businesses can provide the same great shipping service as large retailers – without breaking the bank.

From the outset, ShippingEasy needed to provide merchants with a fast and easy way to print USPS shipping labels. That’s where Endicia comes in.

Endicia’s Label Server APIs allow ShippingEasy to provide USPS compliant labels to its hundreds of customers.

Endicia’s long-standing relationship with the U.S. Postal Service and its history of innovative postage solutions provide ShippingEasy’s customers with the technology and service they need to get packages out the door quickly. Plus, Endicia’s ability to scale and support order influxes ensures that ShippingEasy’s customers will never be left in the lurch.

With Endicia on board, ShippingEasy can offer customers, like Rustic Cuff, a simple, streamlined shipping experience.

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Jack S.

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